Tube of the year 2018


A new recognition to the exceptional quality of our products and to the photographic perfection of our digital print. But our tube “Blossom” doesn’t only testify our constant drive towards innovation, it says a lot more.

Through a special invisible watermark, this tube allows you to view links and additional information right on your smartphone. A “magic” made possible by our exclusive DigIT technology, which transforms the tube into a tool capable of opening a world of interactive, unique and customizable possibilities.

With Blossom, a new way of interacting with the product and to communicate with consumers has bloomed. A further step towards the future, with La Metallurgica.